Poppin' Brands
Like Bottles
Crafting Brands, Shaping Futures: Expert Brand Consulting for Foodservice Visions with a Fun Twist!
We guide new and established brands to enter new markets and scale their businesses, ensuring growth and success in uncharted territories.
Custom Support for your Brand
We love helping businesses grow and thrive! At the heart of it we want to help you reach more people, increase your profit margins and make your consumers happier.
This isn’t a cookie cutter solution, we create bespoke support packages that actually work for your business.
Cost of Goods and data driven products
Our team are COGs wizards, helping you ensure your manufacturing costs are where they should be to make your target margins.
New Product Development (NPD)
From sourcing ingredients to designing the product, we offer end to end NPS support, as hands on as you need.
Channel Mapping
Understand your different market segments, allowing you to successfully compete in each and succeed.
Distribution Margins
Stop getting overwhelmed with distributor agreements, we help ensure your products are profitable no matter how they reach customers.
Profit and Loss (PnL) Review
Our expert team can support in improving your PnL, with our guidance you can ensure all aspects of your brand launch are working towards being in the black.
Retail & Food Service Support
We support both sides of your launch, from shelf appeal to getting your products in venues. Each needs it's own specialised strategy.
Long Term Strategic Growth
We're here for the long haul, we can help develop realistic strategies to help you achieve sustainable and long term growth for your business. Avoid burn out, and work with our team to smash your long term goals.
Ingredient Tenders
No need to rely on trawling the web, we already have the network, connections and knowhow to find the right ingredients at the best price. We can even help you with your recipe development to get the most out of your components.
Packaging Source & Design
Get the shelf appeal you need to make an impact. We can source the best packaging for your product and even support you with the label design.
Brand Identity Support
Stuck at the first hurdle? Our brand workshops can help get your creative juices flowing and support you in ensuring your brand name and identity works towards your overall values and goals as a business.
Distribution Kits
We create a full range of distribution media to help take your brand to market in each of your target markets. This can includes flyers, posters, billboards, merch and much more.
Marketing Support
We make your brand pop more than your fave bottle of champagne.
We support your brand to make it stand out from the crowd in all your target markets. We offer full end-to-end marketing support, from digital, creative, print, and advertising.
Take a bite out of our end-to-end support
Save over $200k+ by accessing our team of experts, all here to support you in creating the brand of your dreams.
Optimise your resources
No need to hire an expensive full-time employees. With Imagine Collective you get all the benefits of an experienced operations and marketing support team at a fraction of the cost.
Holistic Approach
We provide a comprehensive strategy for business growth, optimising every aspect of your brand for success, combined with extensive practical experiences.
Integrated Strategy
Developing a unified strategy by combining brand development, team training, product innovation, and operational support with full-service marketing to boost visibility and streamline food distribution. We aim to strengthen your position in your target segment of the food industry.
Why Choose Us?
We live, eat, and breathe your brand.
We strive to bring you success. Assisting you with a whole range of support services to make sure your brand goes off with a bang.
We know both sides of the coin and understand what is needed to build a brand from idea to successful business.
We offer you the team, the skills, and the national reach minus the hassle and cost of running a full-blown team.
We’re your key to localised brand growth, integrating with your team and owning your expansion. Our partnerships are our pride.
Ready to pop?
Let's Smash your Brand
With support from Imagine Collective you can get absolutely everything set to launch a successful brand of any size or shape.
We match you with the right industry experts, connections, products and services to skyrocket your business.
What our clients say
Here are just a few of our glowing testimonials from people just like you.
Frequently Asked Questions
What does Imagine Collective's Build a Brand service actually cover?
Build a Brand is Imagine Collective’s end-to-end brand development service for food and beverage businesses — guiding new and established brands to enter new markets and scale with confidence. Rather than a cookie-cutter template, every engagement is a bespoke support package built around your specific goals, margins, and growth stage.
The service spans the full brand-building journey, including:
- Cost of Goods (COGs) and data-driven product decisions
- New Product Development (NPD) — from ingredient sourcing to final design
- Channel mapping across your different market segments
- Distribution margins and distributor agreement support
- Retail and foodservice support, packaging, brand identity, distribution kits, and full marketing
The aim is simple: help you reach more people, lift your profit margins, and make your customers happier.
Does Imagine Collective help with New Product Development (NPD)?
Yes. NPD is a core pillar of the Build a Brand service, delivered end to end and as hands-on as you need. From sourcing the right ingredients through to designing the finished product, the team turns a concept into a production-ready reality.
NPD support typically includes:
- Ingredient sourcing through an established manufacturer and supplier network
- Recipe development to get the most out of every component
- Product design aligned to your target market and channel
- Ingredient tenders that secure the right inputs at the best price
Because the team already holds the network, connections, and know-how, there is no need to trawl the web hunting for suppliers — the right partners are matched to your brief from the outset.
What is channel mapping, and why does my food brand need it?
Channel mapping is the process of understanding your different market segments so you can compete effectively — and win — in each one. It gives your brand a clear picture of where it fits, who it is selling to, and how to reach those buyers profitably across retail and foodservice.
Imagine Collective’s channel mapping has delivered measurable results for brand clients. Alchemy Cordial Company engaged the team for a channel mapping project and reported that it:
- Highlighted significant areas of growth potential within their current market
- Introduced entirely new areas of business they had never considered
- Provided planning tools and clear steps to achieve identified growth
The result is a brand that enters each channel with a tailored, deliberate strategy
Can Imagine Collective help with packaging and brand identity?
Yes. Shelf appeal matters, and the team helps you make an impact from the first glance. Packaging source and design support secures the best packaging for your product, right through to label design that stands out in a crowded aisle.
For brands stuck at the very first hurdle, brand identity support helps get the creative juices flowing. Through structured brand workshops, the team helps ensure your brand name and identity genuinely align with your overall values and business goals — so every visual and verbal cue works towards the same outcome.
This means your product looks the part and communicates the right story, wherever it lands.
What are distribution kits and marketing support?
Distribution kits are a full range of go-to-market media, tailored to each of your target markets. They give your brand a professional, cohesive presence the moment it hits the field. A distribution kit can include flyers, posters, billboards, merchandise, and much more — built for each specific channel.
On top of this, the team offers full end-to-end marketing support spanning digital, creative, print, and advertising. The goal is to make your brand stand out from the crowd in every target market, so it pops more than your favourite bottle of champagne.
Do I have to use the full end-to-end service, or can I pick specific support?
You can do either. Build a Brand is deliberately modular — not a one-size-fits-all package, but a bespoke set of services shaped around what your business actually needs. Whether you want full end-to-end support or a single focused area like NPD, packaging, or channel mapping, the engagement flexes to suit you.
This flexibility works because the team integrates directly with yours, owning your expansion while adapting to your budget and stage. As Kit Williams shared after launching a niche FMCG product:
We engaged with Imagine Collective to help the launch go smoothly, and they delivered way beyond expectations. We are now in a range of foodservice channels I did not think was possible.
You choose the scope; the team brings the expertise, connections, and reach.
How much can I save by working with Imagine Collective instead of hiring a team?
Brands can save over $200,000 by accessing Imagine Collective’s full team of experts, rather than building an equivalent in-house operations and marketing function. Instead of the cost and overhead of expensive full-time hires, you get an experienced support team at a fraction of the price.
The value comes from three key strengths:
- Optimised resources — all the benefits of a senior operations and marketing team, without the overheads
- A holistic approach — a comprehensive growth strategy that optimises every aspect of your brand
- An integrated strategy — brand development, product innovation, training, operations, and full-service marketing, unified under one plan
You gain national reach and specialist skills, minus the burden of running a full-blown team.
How do I get started with Build a Brand?
Getting started is refreshingly easy. Simply fill out the quick start form on the Build a Brand page, and someone from the team will be in touch shortly to begin the conversation.
The form gathers a few useful details upfront, including:
- Your business name and number of locations
- The type of business you run (café, restaurant, QSR, meal solutions, and more)– remove
- Type of brand product you have
- Whether you are an existing customer or new to Imagine Collective
- Your primary distributor, if you have one
From there, the team assesses your goals, recommends a tailored support package, and matches you with the right industry experts, connections, products, and services to skyrocket your brand. Ready to pop?
Start working with us
It’s really easy to get started with us. All you have to do is fill in this quick form and someone from our team will be in touch with you in a jiff.