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Imagine Collective is all about making your food or beverage brand stand out in all channels of food service and retail.
We support all kinds of FMCG brands, including alcoholic and non-alcoholic beverages, snacks, sauces, frozen foods and much more. Get your brand into distributors, cafes, restaurants, hotels, pubs, aged care, schools, meal solution businesses, quick service restaurants (QSRs), hospitality groups, and commercial kitchens large or small. Our team are your boots on the ground.
What we do
Imagine Collective supports brands with tailored market entry and channel strategy. We identify the right distribution partners aligned with your brand goals — ensuring you launch strong and scale sustainably.
Our reason for being is finding like-minded foodie and bev brands to champion.
We love being the cheerleader - we will live, breathe and eat (or drink 🍹) the brands we partner with.
You donut know what you would have done without us! 🍩
Finding your stockists
Keep doing what you love and let us pave the payment on your behalf (our boots are made for walking). We're always hunting to find you the perfect stockists. Increase your cash flow, make more yummies and feed more tummies.
Key Account Management
Our services and nurture important partnerships on your brand’s behalf. We do this by building through our smorgasbord of contacts. We will also seek new contacts to build your brand & execute agreed strategy plans & contracts.
Logistics
Yay! You've got a fantastic brand & a bunch of stockists. Now it's time to get your product out there! Easy peasy. 🍋 Handball it to us, we have your back. We will handle the distribution into foodservice & find key partners to drive volume.
Training
Your delicious products need just the right care to make sure they're perfect when they get to people's mouths. We can make sure your stockists know how best to store and serve your products.
Save you the cost of hiring a team
Let us be your boots on the ground!
We know (and love) the foodservice industry. As your dedicated brand ambassadors/brokers, we live, eat, and breathe your brand and get it on the menu.
Finding gaps in the market
We channel map and identify opportunities in the market and help brands stand out from the crowd.
As your expert consultants we identity your best pathway to success – from product placement to relationship opportunities and distribution.
Creating Strong Partnerships
We offer key account management services and nurture important partnerships on your brand’s behalf.
Not only can you hook into our ever growing network - but we will work our magic to find new and relevant contacts to build your brand & execute agreed strategy plans.
Help you develop new products
If you have an exciting product or menu idea, we have the know-how and connections to bring your product to life (and to market!)
Hey!
We just met you.
And this is crazy..
Are you a new kid on the block or an ambitious growing brand? It’s pretty common to feel uncertain about how to achieve your goals.
What isn’t common is working with us!
You don’t have to be a master of all trades – be one of the lucky few to collaborate with Imagine Collective.
Let’s work together to achieve your big, hairy, audacious goals!
Why Choose Us?
We offer unparalleled expertise in brand activation and a proven track record in the food and beverage industry.
With 18 years of experience in Fast Moving Consumer Goods (FMCG), we are your go-to partner for all your brand needs.
Our team provides the super-cape power, geographic reach, and market insight to drive your profits and brand exposure.
You don’t need to hire and manage a team; we are your boots on the ground. Let Imagine Collective guide you step by step through the food service industry, leveraging our expertise and connections to enter new markets and grow your business.
Trust us to be your strategic partner in taking your food brand to the next level.
Now doesn’t that sound just peachy? 🍑
where your food could end up
We work with all kinds of commercial kitchens, of all shapes and sizes.
Whether you're wanting to get into more local foodie eats, or secure some big juicy contracts - we can support you!
Quick Service Resturants
Takeaway, pizza, burger joints
HORECA
Hotels, Restaurants, Pubs, Clubs, Bars
Institutions
Age Care, Schools, Prisons, Hospital Contracts
Catering
Catering Venues, Event Centres, Meal Solutions
Distributors
NAFDA, Countrywide, BIDFOOD, PFD and other areas
Retail
Stores, markets and supermarkets
Who do we work with?
Let’s pretend we just swiped right!
❤️
Beginning work with us is like starting any kind of partnership.
We get to know you first. We learn about your brand and business inside out & pain points.
Then we begin to work out the best way we can support your goals.
Let's grab a coffee!
(or three)
We start every partnership with the best up and coming foodie brands the same – with coffee!
What our clients say
Frequently Asked Questions
What does a food and beverage brand broker in Australia actually do?
A food and beverage brand broker in Australia acts as a strategic intermediary — connecting product brands with the right manufacturers, distributors, and retail or foodservice channels to drive commercial traction. Imagine Collective goes beyond traditional brokerage by providing structured channel mapping, boots-on-the-ground distribution support, and hands-on brand representation across key Australian channels including supermarkets, HORECA, QSR, aged care, and petrol and convenience (P&C).
Unlike passive listing services, Imagine Collective’s approach is relationship-led. With 20+ years of FMCG industry experience, 300+ distributor agreements established, and products placed in 25,000+ venues nationally, the team functions as an embedded commercial partner — not just a connector.
How long does it take for a food brand to gain traction in the Australian market?
Realistic brand traction in the Australian FMCG and foodservice market typically takes 12 to 18 months from initial engagement, depending on a brand’s readiness and target channels. Imagine Collective works with brands to accelerate this timeline by ensuring all commercial prerequisites are in place before approaching distributors or buyers.
Before outreach begins, brands are expected to have:
- Current food safety certificates and compliance documentation
- Finalised spec sheets and product labelling
- An understanding of distribution trading terms
- Relevant certifications for target channels (e.g., QSR LTO planning requirements)
- Pricing Strategy to fit with distribution terms and or direct trade
Brands that arrive prepared move significantly faster through channel entry and negotiation stages.
How does Imagine Collective protect my recipes, formulations, and commercial data?
All brand partners engage with Imagine Collective under a strict Non-Disclosure Agreement (NDA), ensuring that proprietary recipes, product formulations, pricing structures, and commercial strategies remain fully confidential throughout the engagement. No sensitive intellectual property is shared with third parties without explicit brand consent.
This confidentiality framework is foundational to how Imagine Collective operates — particularly important for early-stage brands, international entrants, and manufacturers sharing unreleased NPD concepts. The NDA is executed at the outset of every new brand relationship, before any commercial or product information is exchanged.
Does Imagine Collective support new product development (NPD) and manufacturer sourcing for food brands?
Yes. Imagine Collective strictly respects client confidentiality and privacy, and is more than happy to have a Non-Disclosure Agreement (NDA) signed early in the process — before any sensitive details are shared. This protects your data, recipes, commercial strategies, and peace of mind from the very first conversation.
This commitment to discretion is also why not all brands and venues are showcased publicly; the team always follows each client’s lead on what is shared. For early-stage brands, international entrants, and operators protecting proprietary systems, this confidentiality-first approach means you can speak openly from day one, knowing your information is fully protected.
What Australian foodservice and retail channels does Imagine Collective have access to?
Imagine Collective holds established industry relationships across every major Australian food and beverage channel, built over 20+ years of active market participation. With 300+ distributor agreements established and 526+ product activations delivered, the reach is both deep and proven.
Channels covered include:
- Supermarkets — with client products currently ranging across 300+ supermarket locations nationally
- HORECA — hotels, restaurants, and cafés, with products placed in 25,000+ venues
- QSR groups — including Limited Time Offer (LTO) planning and national chain negotiation
- Aged care — a channel requiring specific compliance and procurement alignment
- Petrol and Convenience (P&C) — high-velocity, impulse-driven distribution
International brands entering the Australian market are also supported, with structured go-to-market planning tailored to local channel requirements.
What are the two support tiers Imagine Collective offers for food brand representation?
Imagine Collective offers two structured engagement options to suit different brand stages, budgets, and levels of required support. Both tiers are designed to provide clear commercial direction without locking brands into unnecessary overhead.
- Channel Mapping Day Training Course — A focused, intensive session equipping brand founders and marketing teams with the frameworks, channel knowledge, and strategic tools to execute their own go-to-market plan with confidence
- Monthly Sales Support Option — An ongoing, retained engagement where Imagine Collective provides active brand representation, distributor management, and boots-on-the-ground execution across target channels on a continuing basis
- DIY Training Course — A focused, intensive session equipping brand founders and marketing teams with the frameworks to view current strategy
Brands unsure which tier suits them are encouraged to book a discovery call with Kristie to assess readiness and match the support model to their current growth stage.
Does Imagine Collective showcase all the brands it represents?
Not all brand partners are publicly showcased — many operate under NDA agreements and the team always follows the client’s lead on what is made public. Imagine Collective takes immense pride in being the boots on the ground for every brand it works with, providing hands-on support and cheering clients on as they grow, whether that’s in the spotlight or quietly behind the scenes.
Does Imagine Collective work with international brands or overseas QSR groups?
Yes. Imagine Collective actively works with brands overseas and supports potential international QSR groups. Whether you are scaling locally or globally, the team is genuinely excited to be part of your partnership story across Australia and the world.
How do I get started with Imagine Collective's food brand brokerage and consulting services?
Getting started is straightforward — book a call with Kristie or submit an online inquiry so the team can review your brand story and digital presence before your first conversation. This means the initial meeting is focused, substantive, and immediately useful.
From there, the team conducts a structured onboarding process and signing an NDA to assess brand readiness, target channels, and the most appropriate support tier. To make the most of your initial conversation, it helps to have the following prepared:
- A clear overview of your product range and target market
- Any existing certifications, spec sheets, or food safety documentation (if you do not have this and are new to the business our team can help get you trade ready and support you throught the process)
- A sense of which channels you are prioritising (e.g., HORECA, supermarket, QSR)
- An understanding of your current production capacity and distribution trading terms
- We love to get a sample of your product to try and also take to one of our industry friends to get their feedback- from a multi site venue to a distributor to see if they can support your product growth. We like to do a bit of boots on the ground frame work first.
Become part of our menu
GET YOUR FOOD & BEVERAGE BRAND Represented
We specialise in Brand Consultancy.
It’s really easy to get started with us. All you have to do is fill in this quick start form and someone from our team will be in touch with you in a jiff.