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Imagine Collective

A good life needs great food ™️

Food Broker FAQs

How do food brokers get paid?

When it comes to FMCG businesses, food brokers are the real MVPs. But what exactly is a food broker? Simply put, they are intermediaries that work to bring FMCG companies and retailers together. Their main job is to facilitate sales between the two parties and help increase profitability for all sides.

So how do these miracle workers make money? Well, everyone’s favourite four-letter word: fees! Food brokers usually charge a combination of one-off fees, commission-based fees and ongoing fee structures.

One-off fees are generally charged for things like product promotion or market penetration. Usually, these will be a flat rate that the food broker and FMCG company negotiate beforehand.

Commission-based fees are paid when a product is sold to a retailer by the broker. The percentage of the sale that goes to the food broker varies depending on the FMCG company, but it is generally between 5-15%.

Finally, ongoing fee structures cover services like pricing and inventory management as well as long-term promotion with retailers. This fee structure is often negotiated between FMCG companies and brokers in order to ensure mutual benefit for both parties over an extended period of time.

The good news is FMCG businesses can usually trust that the food brokers they’re working with will help them make more money – after all, increased profits mean increased fees for everyone! So don’t be afraid to bring on a food broker and see if they can give your FMGC business the boost it needs.

So, what are you waiting for? Get yourself a food broker, and let them work their magic! They might just be the key to unlocking FMCG success. Good luck!

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Get to know the amazing brands we support. 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.