When it comes to FMCG brands, selecting the perfect food broker is of the utmost importance. A food broker acts as an intermediary between producers and retailers, providing sales services that help you increase product distribution and grow your brand.

When considering which food broker to use for your FMCG business, there are several key factors to consider. It’s important to choose a food broker who has excellent connections with both retailers and distributors in the foodservice industry. They should have a solid understanding of how products move through the supply chain, from production to reaching people’s mouths. This will ensure that they can effectively negotiate on behalf of your business and secure optimal placement for your products at key retailers.

It’s also vital to choose a food broker who understands your brand and the products you are selling. They should be well-versed in the foodservice industry and have an appreciation for your values, mission and vision. You want someone who can communicate your brand’s message to retailers, distributors, and consumers effectively.

On the other hand, it’s also important to avoid selecting a food broker that is outdated or does not understand your FMCG market or product portfolio. If your food broker does not recognize key trends in the industry or doesn’t have connections with relevant buyers, this could prevent you from gaining product placement at relevant distribution channels.

Ultimately, it pays off to take the time to select a knowledgeable, reliable food broker who will represent your business in the best possible way. A food broker with a well-established network of connections and an in-depth understanding of your brand is essential for gaining product placement and increasing distribution. Taking the time to choose a food broker who is up-to-date, well connected and gets your brand will help you ensure your FMCG business is a success.

Key Takeaways:

• Choose a food broker who has excellent connections with retailers and distributors in the foodservice industry.
• Ensure your food broker has a solid understanding of how products move through the supply chain from production to reaching people’s mouths.
• Select a food broker who ‘gets’ your brand and can effectively communicate its message to retailers, distributors and consumers.
• Avoid selecting a food broker that is outdated or does not understand your FMCG market and product portfolio.
• Take the time to choose a knowledgeable, reliable food broker who will represent your business in the best possible way.
• A food broker with a well-established network of connections and an in-depth understanding of your brand is essential for gaining product placement and increasing distribution.
• Taking the time to choose a food broker who is up-to-date, well-connected and gets your brand will help ensure your FMCG business is a success.