Fun Fact
Did you know...
Pineapples represent hospitality, friendship, good fortune, a symbol of wealth and prosperity, also as it represents the strength, determination, and courage(Just like our team).
What a great fruity experience we say!
Our head office is also in the tropical sunshine state of Australia!
We're more than just a Food Broker
We’re a high-energy, results-driven food & beverage brokerage team that has been providing professional consulting services to food industry clients for more than a decade.
The only thing we love more than food (okay, coffee too) is working with brands to create customised action plans and building strong food partnerships. We believe in building partnerships with people over coffee (yes, we really like coffee) – where conversation blooms and baristas, chefs, gourmands, and innovators can collaborate and create.
We’re okay with some boxes (pizza boxes and chocolate boxes, for instance), but prefer to think outside of the box when it comes to strategy. We’re big thinkers and big dreamers and get our kicks from putting our imaginations into action.
Imagine Collective takes brands, adds sizzle, spice, and turns fresh ideas into sensational propositions. Our expertise means we don’t just toss ingredients together and hope for the best.
We engage with local and national markets in a way that aligns with your unique business plans and purpose (no cookie cutters are used in our kitchen).
As your dedicated brand ambassador, we live, eat, and breathe your brand – treating it with the same care we give our own. And our clients can attest to this.
Find out how we can help your business success and get in touch to chat about how Imagine Collective can propel your foodie journey forward.
A bit more about us
Meet our Director
Introducing
Kristie
Kristie is a purpose-driven, food-loving go-getter food & beverage expert. You won’t see Kristie donning a superhero cape, but we think she should wear one.
Known for her passion for creating rewarding partnerships, her unwavering commitment to excellence and her sales management expertise, Kristie loves to see Australian brands succeed on a global scale and bring homegrown products to national and international food distribution.
This multiple-hat-wearing wonder is no rookie either. Over the past decade, Kristie has developed well-known FMCG brands from the ground up (to international success) and fostered many tight-knit industry relationships along the way.
Former colleagues and clients have described Kristie as passionate, tenacious, creative, engaging, dedicated, loyal, supportive, hard-working, target-oriented, organised, inspiring and a pleasure to work with. And we wholeheartedly agree.
Since her earliest days in the food industry, Kristie has been driven by a zeal for creating holistic, out-of-the-box, food-oriented experiences for partners – a passion that she pursues from farm to plate.
“I see sales management and quality distribution partnerships and networks as key to delivering quality to Australian consumers, who (quite rightly) demand the best. I provide clients with a wide range of services that will help them thrive and grow. Whether it is project planning, business analysis, or crisis management – I am here for my clients, wherever, whenever. I know that sometimes things can get challenging, and I am here to help carry your brand through growth and through challenges.”
If you’d like to learn more about Kristie and her food & beverage brokerage team – and how Imagine Collective’s consulting services can help your brand grow – book in an introductory meeting today. A meeting is obligation-free, but coffee and treats are obligatory (at least for Kristie).
From our director
Imagine Collective is about the imagination of food and how we can work together to create great memories.
“I grew up surrounded by amazing food, love and laughter; my parents were the driving force behind it all.
My mother was a great home cook with a real passion for food, and my father had an open-door policy for our friends and loved to have gatherings. We always had a lot of fun together, along with his air guitar to great music.
My father passed away in 2018, but he will always be with me in spirit because he loved family, food, laughter, and life and challenged us, saying we can do anything we put our minds to. He could draw people in from everywhere—he was just one who could make anyone feel welcome.
One night, while thinking about starting something new, I heard John Lennon’s “Imagine”, my father’s favourite song. I sang it to my daughter as she drifted to sleep beside me. Suddenly, the name Imagine Collective came into my head—it seemed appropriate for what I wanted this company to be: bringing people together around great food, emphasising community-building and collaboration.
I wanted to create a company that stood out, that did things differently. Why be an ordinary pineapple when you can be golden?”
Our origin story
Our Values
We pride ourselves on being different- we love banter. 😜
We're not just another food broker & consultant - we only work with businesses that line up to who we are.
Why be a pineapple when you can be a unicorn! 🍍🦄
Hospitality and Friendship
Not only do we love working with the hospo industry, we pride ourselves on forging new friendships and welcoming new people to our growing network with gusto.
Collaborate and Communicate
We focus on listening to you and working collaboratively to bring your business success in the areas you are wanting to grow.
Honesty and Passion
We are straight down the line, and we’re not going to beat around the bush. If you succeed, then we succeed, so we will always give you our honest and expert support.
Loyalty and Longevity
We’re here for a long time, not just a good time. We’re fiercely loyal to every business we bring on. We pride ourselves on our relationships.
How We Work
We have worked super hard on creating an easy to understand onboarding process, with a transparent pricing structure and deliverables.
Get in Touch
We're keen to meet venues and brand partners.
Just fill out our quick contact form and let's get introduced!
Let's get to know one another
This is where we will make sure that we both align, and we are well suited to work together. We want to make sure we can really help you before going any further!
Get your proposal ☕️
Get Onboard
This will be far more in depth than our previous conversations, and will be an opportunity for you to list your goals and timeframes.
We have heaps of work to do once you send us all this juicy info!
For brand partners we would expect an upfront fee, which after three months will move over to commission based.
If you're a venue or other channel we will negotiate our fees at this point. You can choose to have a one-off project or set up an ongoing work agreement.
Mapping the Market
We work hard to leverage all of our connections for you, gaining vital feedback from all of our channels. This can include distributors, vendors and potential and current customers.
Every brand is different, there is no 'one way' to do things. We make it easy for you by offering this first phase of our work together at a set cost. We will present this cost in our pitch.
We make sure we give you in-depth details on what works for your brand so we can continue to grow and improve together.
Iterate, iterate, iterate!
This is when you will move over to our commission based pricing structure, meaning we succeed and grow together.
We don't just set and forget. We continue to work on making improvements, tweaking our strategy, and being more ambitious with our goals over time.
We thrive on your sucess
We have brought success to businesses just like yours! Find the perfect starting point, browse our packages.
What our clients say
Here are just a few of our glowing testimonials from people just like you.
