Taking a Food Brand from Retail into National Foodservice Distribution
Client: Food Brand Location: Australia – National Channel DevelopmentDirect Sales ExecutionDistributor ManagementFoodservice Market ExpansionNational Account EngagementNational Distribution Strategy The Challenge An established food brand engaged Imagine Collective to support its expansion beyond retail and into the national foodservice and hospitality market. While the brand had an existing presence in retail, entering foodservice required a different […]