Hey! Hospo Biz Owner.
Source the best products
Your pantry isn’t as optimised as it should be, if it was you would be making much more profit! With our product procurement support, we can help you get the most out of every restock.
We support cafes, restaurants, hotels, pubs, aged care, schools, meal solution businesses, quick service restaurants (QSRs), hospitality groups, and all commercial kitchens large or small.
What we do
We love helping businesses grow and thrive!
At the heart of it we want to help you increase your profit margins and make your consumers happier.
Orange you glad you found us! 🍊
Product Sourcing
We source products from our brand partners and suppliers across the wider market to find the right fit for your menu, kitchen and budget.
Product & Pantry List Tendering
We review pantry lists, compare products and supplier pricing, and support tendering to help improve purchasing decisions across one or multiple venues.
Contract Negotiation
We do the hard yards with distributors and suppliers to negotiate competitive pricing and commercial terms that work for your business.
Logistics
Never be over or under stocked again. We help you work out logistics and delivery cycles and find the right food brand partner & or distributor.
Training
After we hook you up with amazing product, we educate your team on how to use or sell it. From distribution partners, front of house & to the keen chef wanting to try something new.
Pantry list tendering
Procurement
Better products. Sharper pricing. Smarter purchasing.
We do the hard yards with distributors, manufacturers and suppliers to negotiate competitive market pricing and the right commercial terms for your business.
Not Limited to Our Brand Partners!
We work with both the brands we represent and suppliers across the wider market to source products that suit your menu, quality requirements and budget.
Our procurement support is ideal for café groups, restaurant groups, bars, catering groups, QSRs, HORECA operators, aged care providers and multi-site hospitality businesses looking to streamline purchasing and improve consistency across locations.
We also help groups maintain approved product lists, supplier agreements and purchasing standards across their venues.
Whether you need one hard-to-find product, a full pantry list tender or ongoing procurement support, we’ve got you covered.
- Distributor & supplier negotiations
- Competitive market pricing
- Pantry list tendering
- Supply contracts & commercial terms
- Multi-site purchasing compliance
- Ongoing procurement support
We've been around
A block or two
We already have an extensive network within the food and beverage industry, connecting businesses and individuals while also identifying emerging trends.
We are the ultimate foodie matchmakers!
Whether you’re in the food service, independent supermarket, or hospitality sector, our focus is on fostering valuable connections that can enhance your sourcing efforts.
Let’s connect and help your business thrive!
Why Choose Us?
With 20 years+ in the Fast Moving Consumer Goods (FMCG) industry, we are your ultimate partner for all your food and beverage sourcing needs.
Discover the finest Australian products to delight your customers while unlocking opportunities for business growth.
We are your experts in product development. We support you in creating your own unique products perfectly suited to your business.
Our utmost joy lies in ensuring our partners feel valued and supported every step of the way.
Join us and experience the difference!
Now, doesn’t that sound juicy?
We love bringing joy through food
Like you, we love making people happy through the products and brands we represent.
Who do we work with?
We represent superhero cape wearing foodie brands.
We only work with the brands that align with our own values.
We help businesses like yours connect with these brands, because we know your customers will love their products.
What's on our menu
We are super proud to be working with some of Australia’s most innovative and delicious food and beverage brands.
We have some who want to be loud and proud, and others that want to be a little more incognito.
If you can’t see something you need, be sure to get in touch anyway
Plant Based Meat
Gluten Free Options & appetisers & burgers
Smoothies
200g Pre-Packed Portion Controlled Mix Smoothies
Waffles & Baked Goods
Gluten & Dairy Free Options
New York Style Cookies
Cookie dough, parbake puck options
Frozen IQF Avocado
1kg Pre-diced Avocado
Frozen Fruits
A variety of frozen fruits, in 1kg portions. Including mango, pineapple, mixed berries, passionfruit cubes and much more.
Crafted Non-alcoholic Spirits
A range of lovingly distilled spirits that look and taste like the classics.
Alcoholic Beverages
Pre-mixed, easy to serve
Frequently Asked Questions
What product sourcing services does Imagine Collective offer for commercial kitchens?
Imagine Collective sources the best products and ingredients for commercial kitchens across Australia, taking the guesswork and web-trawling out of procurement. The team gets to know your business, then pairs you with the exact products and food partners to lift your menu, your margins, and your customers’ happiness.
Four core services underpin this support:
- Product Sourcing — finding the perfect product for your menu and matching end-users with the right food partners and brands
- Contract Negotiation — locking in channel contracts, distribution deals, and tender agreements on your behalf
- Logistics — mapping delivery cycles and stock flow so you’re never over or under stocked
- Training — educating your team on how to use or sell every product, supporting the creation of new menus, from distribution partners to front of house, cooks and chefs
With 18 years in the FMCG industry, the team brings a deep network and proven know-how to every sourcing brief.
Who does Imagine Collective work with for product sourcing?
Imagine Collective supports commercial kitchens of every size and shape, right across the food service, independent supermarket, and hospitality sectors. Whether you run a single café or a national group, the sourcing approach flexes to suit your operation.
The team works with:
- Cafés, restaurants, pubs, and bars
- Food and beverage brands needing ingredients
- Hotels, resorts, and entertainment venues
- Aged care facilities, hospitals, and schools
- Meal solution businesses and catering operators
- Quick service restaurants (QSRs) and dark kitchens
- Multi-site hospitality groups and food trucks
If your business prepares or serves food, there is a sourcing solution built around your specific needs.
How does Imagine Collective's foodie matchmaker service work?
Imagine Collective describes itself as the ultimate foodie matchmaker — pairing end-users with the right brands and products so everyone’s goals are met. The process starts by getting to know your business, then drawing on an extensive industry network to connect you with the perfect food partner.
In practice, the matchmaker approach means:
- Learning your menu, market, and margin targets before recommending anything
- Introducing you to vetted brands that genuinely align with your customers’ tastes
- Identifying emerging trends so your menu stays fresh and competitive
- Fostering valuable connections that strengthen your sourcing over the long term
As Al Ricci put it: “She sourced products I did not even know were possible to support my crazy menu idea. It was not even under Imagine Collective’s portfolio of brands.” The focus is always on your result, not just the in-house range.
What products can I source through Imagine Collective?
Imagine Collective represents a curated range of innovative Australian food and beverage brands, with products ready for commercial kitchens large and small. If you cannot spot what you need on the menu, it is worth getting in touch anyway — many brand partners prefer to stay incognito, and the team can likely still hook you up.
Current products on the menu include:
- Frozen IQF Avocado — 1kg pre-diced portions
- Frozen Fruits — 1kg portions of mango, pineapple, mixed berries, passionfruit cubes, and more
- Granolas and cookies — delicious and nutritious
- Alcoholic Beverages — pre-mixed and easy to serve
- Plant-Based Meat — gluten-free options, appetisers, and burgers
- Smoothies — 200g pre-packed, portion-controlled mixes
- Waffles & Baked Goods — gluten and dairy-free options
- Sauces and syrups — adding flare and flavour
- And many many more…
Samples can be ordered directly through the page, so you can taste before you commit.
Can Imagine Collective help with contract negotiation and logistics?
Yes. Beyond finding the right product, Imagine Collective manages the commercial and operational side of sourcing so your supply chain stays reliable and profitable. This covers both ends of the deal — helping brands find the right venues, and helping venues find the right food partners on tenders.
Support across these areas includes:
- Contract negotiation — locking in channel contracts, distribution agreements, and tender terms
- New Bespoke Product Development Support — walking you through the process, from idea, setting up contracts, to testing to launch across your business. Whether it’s a new sauce, a syrup, or any kind of custom product you can think of, exclusively made for you and your business.
- Logistics — working out delivery cycles and stock flow so you are never over or under stocked
- Distributor matching — connecting you with the right food brand partner or distributor for your volumes
The result is a sourcing setup that protects your margins and keeps product moving smoothly through the door.
Does Imagine Collective train my team after sourcing a new product?
Yes. Product placement is only half the story — once you are hooked up with a great product, the team educates your people on how to use or sell it. This ensures the investment actually lands, rather than sitting unused in the coolroom.
Training support extends across your whole operation, including:
- Distribution partners learning how to position and move product
- Operations managers
- Front of house teams selling with confidence
- Chefs and cooks exploring new ingredients and applications
This hands-on approach reflects the team’s genuine commitment to seeing partners feel valued and supported at every step.
What is the "Rent a Smooth Operator" service?
Rent a Smooth Operator is Imagine Collective’s flexible support offer for hospo business owners who need expert help without a full-time hire. It gives you seasoned operators on demand, ready to strengthen the parts of your business that need it most. Our expert team, Joel and Matt, has experience building multi-million dollar channels, and they’re here to help you and your team through the process to get your venue from a single site to a multi site business.
The service covers a broad spread of operational support, including:
- Menu development
- Operations management
- Food safety programmes and audits
- Cost of Goods (COGs) analysis
- Tendering
- Venue consulting
Whether you need a short burst of expertise or ongoing support, the engagement is shaped around your goals and budget.
How does Imagine Collective help improve my profit margins?
Imagine Collective’s whole reason for being is to help you increase your profit margins and make your customers happier. By sourcing the right products at the right price and refining the operations around them, the team turns sourcing into a genuine commercial advantage.
The impact is best seen through client results. Previous venue clients have worked with the team to understand their COGs, streamline systems, and lift profitability — reporting that the changes “strengthened our business, provided greater clarity, and introduced systemisation that will benefit us long-term.” Another venue client reported $140,000 savings within just an hour of working with one of our experts. And a brand client has credited the team with uncovering significant areas of growth potential and entirely new business channels.
This is data-driven sourcing that works towards your bottom line from the outset.
How do I get started with product sourcing at Imagine Collective?
Getting started is refreshingly easy — simply fill out the quick start form on the page, and someone from the team will be in touch in a jiff. There is no lengthy onboarding to slow you down.
The form gathers a few useful details upfront, including:
- Your business name and number of locations
- The type of business you run (café, restaurant, QSR, aged care, and more)
- The type of product you are seeking (smoothie packs, plant-based meat, frozen fruit, NPD, and more)
- Whether you are an existing customer or new to Imagine Collective
- Your primary distributor, if you have one
From there, the team matches you with the right products, food partners, and support. As Kit Williams shared after a launch: “They delivered way beyond expectations. We are now in a range of foodservice channels I did not think was possible.”
Browse our Recipes
You can create so many delicious things using the products from our brands.
Here are just a few recipes to get you started.
Our Brand Partners
Here are just a few of the incredible brand partners we work with.
Some of our brand partners prefer to stay incognito - if there is a product or brand you would like to work with, but can't see - be sure to get in touch!
We can likely hook you up. 🪝
What our clients say
Here are just a few of our glowing testimonials from people just like you.
Hey! Hospo biz owner.
Rent a Smooth Operator.
Get support with Menu Development, Operation Management, Food Safety Programs, Audits, Cost of Goods (COGs), Tendering and Venue Consulting.
Add something special to your menu now
It’s really easy to get started with us. All you have to do is fill in this quick form and someone from our team will be in touch with you in a jiff.