Imagine Collective

A good life needs great food ™️

Food Broker FAQs

What are the key characteristics of an FMCG business?

Welcome to Australia’s culinary rollercoaster of Fast-Moving Consumer Goods (FMCG)! Does your food or beverage business belong here? Let’s slice, dice, and spice things up, shall we?

1. Fresh Today, Gone Tomorrow

In the FMCG world, products are like avocados – they have a short shelf life! They’re perishable or have expiration dates, meaning they’re consumed quickly or replaced frequently. If your food products are more ‘hot cakes’ than ‘fine wine’, then you’re in FMCG territory!

2. The Great Aussie Bake… Sale! 

FMCGs are churned out large quantities and sold faster than a kangaroo can hop. They have a high turnover rate, so they’re continuously being restocked. If your products fly off the shelves as fast as a Vegemite sandwich at lunchtime, you’re cooking in the FMCG kitchen.

3. From Sydney to the Outback 

FMCGs are distributed through various channels, including supermarkets, convenience stores, food service companies, and online platforms. They’re as accessible as a meat pie at a footy game. Your business fits the FMCG bill if your distribution network is wider than the Nullarbor Plain.

4. The Pavlova of Popularity 

FMCGs often rely on strong branding and marketing to attract consumers. Customers tend to show brand loyalty and preference for certain FMCG products, leading to repeat purchases. If your brand has more fans than a Tim Tam in a biscuit tin, you’re playing in the FMCG field.

5. Pennies Over Pounds 

Due to high competition and the need for affordability, FMCG products often have lower profit margins compared to other goods. But don’t cry over spilled milk! Manufacturers focus on high sales volume to compensate for the lower individual profit per unit. Your business might be an FMCG if you’re selling plenty but profiting a smidge.

6. Stirring the Pot of Innovation 

FMCG companies are like MasterChef contestants – they constantly innovate and introduce new products or variations to meet changing consumer preferences and maintain their market share. If your business is as innovative as a lamington at a French patisserie, you’re likely part of the FMCG industry.

Understanding these traits is like having the secret recipe to navigate the FMCG industry. They directly impact pricing, distribution strategies, and marketing campaigns. So whether you’re considering entering this sector or targeting FMCG businesses as potential clients, this knowledge can be your sous chef in making those critical decisions!

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Get to know the amazing brands we support. 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.

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