Imagine Collective

A good life needs great food ™️

Food Broker FAQs

How Will a Food Broker Represent and Advocate for Your Brand in Negotiations with Distribution Channels?

Food brokers are essential players in the food supply chain, acting as intermediaries between manufacturers and potential buyers. They employ a variety of skills and strategies to represent and advocate for brands during negotiations with distribution channels. Here’s how they do it.

Expert Sales Skills

Food brokers use their expert sales skills to partner manufacturers with potential buyers1. Their negotiation understanding is vital in securing favourable terms for your brand with suppliers and distributors.

Advocacy Role

Your food broker serves as your advocate in the industry. They vouch for your brand, mainly when your products face performance issues or challenges. This advocacy role helps maintain your brand’s reputation and facilitates continued business relationships.

Direct Negotiation with Buyers

Some food brokers work directly with buyers and sellers without any intermediary parties. This direct communication allows them to negotiate the most beneficial terms for your brand. They can also provide immediate feedback and updates, keeping you in the loop.

Promotion Strategy

Food brokers don’t just negotiate prices; they also work with store buyers to find the best ways to promote your product. Whether securing prime shelf space or implementing promotional campaigns, they use their industry knowledge and relationships to get your products noticed.

Independent Sales Agents

As independent sales agents, food brokers work for you, the brand owner. They focus on selling your products to stores and developing sales channels that align with your brand’s goals and target market.

In conclusion, food brokers represent and advocate for your brand in various ways. They use their expert sales and negotiation skills, act as your advocate, directly negotiate with buyers, develop promotion strategies, and serve as independent sales agents. By leveraging these skills and strategies, food brokers can help expand your business and boost your brand’s presence in the market.

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Get to know the amazing brands we support. 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.

Sign up to our newsletter

Cheers to getting a first look at exclusive content​

Get access to articles and insights only published in our monthly newsletter.