Understanding the different types of channels in foodservice can help food brands seeking sales support identify the best way to reach their target audience and maximize their market reach.

A food and beverage broker specializes in these various channels, providing an extra layer of expertise and guidance when creating successful strategies for food brands.

Here are five key reasons why a food brand seeking sales support should consider hiring a food and beverage broker:

1. They understand the various food service channels – A food and beverage broker understands each channel’s ins-and-outs, from QSR, HORECA to hospitals, making them better equipped to create strategies tailored to a specific food service environment.
2. They know what it takes to get your product on shelves and or venue. The broker knows how to navigate food service rules and regulations, ensuring your product is compliant before it reaches the end customer.
3. They understand the local market – Food brokers understand regional tastes and trends, helping you tailor your product offering accordingly, so it resonates with consumers in the local area.
4. They have experience selling to QSRs – Quick service restaurants (QSRs) present unique challenges when selling food products. A food and beverage broker has the knowledge and experience to negotiate deals and get your product on the menus of popular QSR chains & HORECA Groups.
5. They have connections within the industry – Having contacts within the foodservice industry can go a long way towards getting your product noticed and generating sales. Food brokers have strong relationships with key decision-makers in the industry, giving your brand added leverage when securing deals.
6. They understand the different channels & can map the market based on your brand and products needs.

Why have a food broker

Having a food and beverage broker on your side can make all the difference in driving success for your brand in the food service industry. With their deep knowledge of the different channels and industry connections, they’re the perfect partner to guide you through the complex landscape of food service distribution.

Whether you’re looking to break into cafes, schools, aged care facilities, or QSRs, a food and beverage broker can find the right solutions and contacts to help get your product out there. For instance, a food broker might be able to recommend competitive pricing strategies that would be ideal for a QSR chain and suggest which menu items would be most suitable for introducing your product. Additionally, since QSRs need high inventory volumes, a good broker could connect you with trusted suppliers who can guarantee timely deliveries. Ultimately, working with a food and beverage broker helps streamline getting your products into QSRs and maximize the potential for success.