fbpx

Imagine Collective

A good life needs great food ™️

Food Broker FAQs

What’s the difference between ‘retail’ and ‘foodservice’?

If you’re a food and beverage brand owner, chances are you’ve heard of retail and foodservice. But what do these two terms mean, exactly? And how does one decide which segment is best for their FMCG (Fast Moving Consumer Goods)? We’ll break it down for you here so you can make an informed decision when choosing the best option for your brand!

When you think of retail, stores like supermarkets and convenience stores, come to mind. This means selling directly to consumers through physical locations or online retailers. Retail channels have the benefit of being easier to access due to their wide availability in most areas. Additionally, they provide the opportunity to reach large numbers of potential customers at once and have the benefit of providing a higher margin on products.

Foodservice, however, is a bit different but no less important for FMCG brands. Foodservice includes any type of restaurant or hospitality establishment serving customers food. This could include hotels, resorts, cafes, and more! It also includes institutions like hospitals and universities providing food to students and staff. One of the biggest advantages of targeting foodservice channels is that they are often willing to pay premium prices for high-quality goods due to the importance placed on quality ingredients in this industry. Additionally, many foodservice establishments are located in areas with large numbers of potential customers, which can increase your brand’s exposure!

When it comes down to deciding between retail and foodservice, it’s important to consider the pros and cons of each. Retail offers a wider reach and easier access for customers, yet can control the direction of the brand and can discount when they feel needed. Still, foodservice can provide greater product margins due to the increased demand for quality ingredients. Ultimately, it’s up to you to decide which segment is best suited for your FMCG brand!

So now that you know more about the differences between retail and foodservice, which one will you choose? Whichever option you decide upon, we hope this article has helped give you the information needed to make an informed decision. Good luck!

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Get to know the amazing brands we support. 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.

Sign up to our newsletter

Cheers to getting a first look at exclusive content​

Get access to articles and insights only published in our monthly newsletter.