Do you have a food or beverage brand that you want to get into cafes and restaurants? If so, it’s time for a crash course in foodservice. It can take months of hard work to get your product onto the shelves at those establishments, from creating relationships with buyers and managers to understanding the complex demands of different hospitality businesses.
The good news is that there’s an easier way: Hire a food broker. A food broker is like having a Swiss Army knife in your toolbox; they bring an immense network of contacts across all types of hospitality businesses, from pubs to hotels, fine dining restaurants, to casual eateries. They understand how things work in the foodservice industry and are trained negotiators who know what it takes to get your food brand into cafes and restaurants.
When you’re looking for a food broker, make sure they have the right contacts in the industry; after all, that network of buyers and suppliers is what will guarantee success for your product. They should be well-versed in understanding the complexities across different hospitality businesses. Besides cafes and restaurants, they should be able to get you into pubs, hotels, catering companies, sporting venues – even hospitals!
If done correctly, working with a food broker can save a lot of time (and sanity). You’ll still need to put in some work – keeping them up-to-date with new products or pricing changes – but it’s nothing compared to what you’d be doing if you were trying to go it alone.
So, don’t let the hassle of getting your food brand into cafes and restaurants keep you up at night – hire a food broker instead. With their network of contacts and expertise in negotiating across different hospitality businesses, they can guarantee success for your product in no time. Good luck!