When FMCG businesses are looking to get into foodservice channels, they rely on the expertise of food brokers to help them achieve their goals. A food broker is tasked with helping FMCG companies increase the number of ongoing contracts and orders, improve profitability, gain clear guidance on market trends and product development, and ultimately make more money through their business.
If you’re ready to set up a partnership with a food broker, these are some of the potential goals that FMCG businesses could expect from them:
- Increase sales by boosting brand visibility in key markets
- Identify profitable customers across different segments to create long-term relationships
- Optimize product availability by expanding distribution networks
- Improve pricing to maximize profits
- Develop innovative products to meet current customer needs
- Increase market share by leveraging competitive advantages
Food brokers can provide FMCG businesses useful insight into the foodservice industry, such as current trends and opportunities. They can help FMCG companies develop a clear plan of action to increase their success in the industry. FMCG businesses should also expect quick and efficient delivery times from their food broker – usually within a month or so! Although it is worth remembering that most food brokers will need up to three months when first beginning with a brand. During this period, a food broker should be working hard to understand their client and beginning to leverage their industry knowledge and expertise to develop the perfect strategy to get the desired results they are wanting.
Ultimately, FMCG companies who partner up with a food broker can benefit tremendously from their services and expertise. With clearly defined goals and an effective strategy, FMCG businesses will soon see increased results. So why wait? Reach out to a food broker and see how they can help you get the most out of your FMCG business!
