Imagine Collective

A good life needs great food ™️

Food Broker FAQs

Why do food or beverage businesses need a food broker?

Are you a Food & Beverage brand looking to expand your reach? You may be in luck! Food brokers are the secret ingredient to success for Food & Beverage businesses. But what is a food broker, and how can it benefit FMCG (Fast-Moving Consumer Goods) businesses?

A Food Broker is an independent sales and marketing agency that acts as the liaison between food companies, retailers and wholesalers. Food brokers have an extensive database of contacts and distributors with access to various foodservice channels, thus allowing Food & Beverage businesses the opportunity to broaden their customer base. Food brokers also provide invaluable insight into consumer trends, helping brands stay ahead of the competition by understanding current needs in the market.

FMCG, or Fast-Moving Consumer Goods, are products that are sold quickly at relatively low cost. Examples of such goods include soft drinks, baked goods, and processed foods. Food brokers can be particularly useful for FMCG businesses because they understand the importance of positioning a product in the right place with timely delivery to ensure maximum visibility and sales potential. Food brokers also have existing relationships with a huge array of distributor channels which can help brands get their products to market more quickly than if done independently.

Food brokers offer invaluable advice, guidance and support for Food & Beverage businesses looking to increase their reach in the market. With access to various foodservice channels as well as existing distribution contacts, FMCG businesses will benefit hugely from using a Food Broker. Food brokers are the secret ingredient to success in Food & Beverage businesses, so why not give them a try?

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Get to know the amazing brands we support. 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.

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