Are you a Food & Beverage brand looking to expand your reach? You may be in luck! Food brokers are the secret ingredient to success for Food & Beverage businesses. But what is a food broker, and how can it benefit FMCG (Fast-Moving Consumer Goods) businesses?
A Food Broker is an independent sales and marketing agency that acts as the liaison between food companies, retailers and wholesalers. Food brokers have an extensive database of contacts and distributors with access to various foodservice channels, thus allowing Food & Beverage businesses the opportunity to broaden their customer base. Food brokers also provide invaluable insight into consumer trends, helping brands stay ahead of the competition by understanding current needs in the market.
FMCG, or Fast-Moving Consumer Goods, are products that are sold quickly at relatively low cost. Examples of such goods include soft drinks, baked goods, and processed foods. Food brokers can be particularly useful for FMCG businesses because they understand the importance of positioning a product in the right place with timely delivery to ensure maximum visibility and sales potential. Food brokers also have existing relationships with a huge array of distributor channels which can help brands get their products to market more quickly than if done independently.
Food brokers offer invaluable advice, guidance and support for Food & Beverage businesses looking to increase their reach in the market. With access to various foodservice channels as well as existing distribution contacts, FMCG businesses will benefit hugely from using a Food Broker. Food brokers are the secret ingredient to success in Food & Beverage businesses, so why not give them a try?