Imagine Collective

A good life needs great food ™️

Food Broker FAQs

What is the difference between a food broker and a distributor?

A food broker and a distributor are two different entities in the food industry. A food broker is a third-party representative who acts as an intermediary between buyers and sellers of food products. They provide sales and marketing support to a food brand seeking sales support, connecting them with the right buyers and helping them negotiate the best deal possible.

A distributor, on the other hand, is a company that buys and sells products directly. They act as middlemen between the manufacturers and the retailers, fulfilling orders and delivering the goods to stores. The distributor is more involved in the actual physical delivery of goods, while the food broker is more focused on facilitating the connection between producers and buyers.

By working with a food and beverage broker, food brands seeking sales support can benefit from their years of experience in the food industry. With their extensive knowledge and contacts within the market, food brokers can help their clients navigate difficult decisions related to product development, pricing strategies, and target markets.

Additionally, food brokers can help a food brand evaluate competing offers from multiple distributors, ensure favourable terms and prices for their product, and present innovative promotional opportunities for their product line.

Moreover, by employing a food broker’s expertise, food brands will benefit from access to retail channels they may not have been able to access otherwise.

Finally, food brokers can provide valuable information about regional preferences and trends, allowing food brands to tailor their product offerings and better position themselves for success in local markets.

Start Work With Us

Are you ready to get your own food broker?

Learn all about who we are, our values and how we work. 🍍 

Explore the distinct areas we can offer support with. 🥑 

Go over the most asked questions and answers about food brokers. 🍸 

Get some yummys!

Give us your deets and we will send over some yummy samples. 😋

What we do

We offer two distinct support areas. 

Food Broker Services

Get your brand represented, connect with our network, and get your business to the next level.🍬

Best for: Food or beverage brands who want to increase the amount of people enjoying their product.

Foodservice Channel Support

Check out the foods and beverage businesses we work with and get them into your kitchen. 🌶️

Best for: Foodservice channels and FMCG businesses looking to add something new to their offering. 

Get the end-to-end support you need to keep your pantry in check and keep up with the latest food trends. 🥑

Best for: Any venue needing help to revitalise or open food or beverage channels. 

Check out our food & bev partners. Tell us what you want, and we will send you something yummy. 😋

Best for: Hospo venues channels and FMCG distributors looking to add something new to their offering.

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Either fill out this form or call us on 07 3394 8233.