A food broker and a distributor are two different entities in the food industry. A food broker is a third-party representative who acts as an intermediary between buyers and sellers of food products. They provide sales and marketing support to a food brand seeking sales support, connecting them with the right buyers and helping them negotiate the best deal possible.

A distributor, on the other hand, is a company that buys and sells products directly. They act as middlemen between the manufacturers and the retailers, fulfilling orders and delivering the goods to stores. The distributor is more involved in the actual physical delivery of goods, while the food broker is more focused on facilitating the connection between producers and buyers.

By working with a food and beverage broker, food brands seeking sales support can benefit from their years of experience in the food industry. With their extensive knowledge and contacts within the market, food brokers can help their clients navigate difficult decisions related to product development, pricing strategies, and target markets.

Additionally, food brokers can help a food brand evaluate competing offers from multiple distributors, ensure favourable terms and prices for their product, and present innovative promotional opportunities for their product line.

Moreover, by employing a food broker’s expertise, food brands will benefit from access to retail channels they may not have been able to access otherwise.

Finally, food brokers can provide valuable information about regional preferences and trends, allowing food brands to tailor their product offerings and better position themselves for success in local markets.